North Country Healthcare

Strategic Communications
& Content Curation Appendix

Explore Our Work

Every brand interaction tells a different story, but they're all built on the same foundation: thoughtful strategy, authentic storytelling, and purposeful execution.

This collection of work highlights our healthcare, design, development, commercial, and community-focused projects from integrated campaigns and brand storytelling to video production, photography, and digital experiences. We invite you to explore the projects that best reflect our approach and the level of partnership we bring to every client relationship.

North Country Healthcare

Explore Work for NCH

New England
Cancer Specialists

Explore Work for NECS

Partners Bank

Explore Work for Partners

More Navadise Media
Agency Services

Explore Our Agency Work

North Country Healthcare

NCH

improving lives by assuring consistently excellent, integrated healthcare.

NCH relationship with Navadise Media began in 2022, with a short branded documentary about a patient’s story with North Country Home Health Hospice Agency. Starting with commercial video production, and quickly adapting to full-scale agency services. Navadise Media has built a great connection with the NCH brand, assisting several major advertising campaigns with beginning to end creative.

Services 

  • We create tailored plans to help your brand achieve its goals. By analyzing your audience, competitors, and market trends, we build strategies that deliver measurable results.

  • Your brand is your identity, and we help you define it. From logo design to messaging, we create cohesive visuals and narratives that resonate with your audience on everything from print and digital campaigns, to social media content and commercial production.

  • Creative Development occurs with every aspect of our agency work. From brainstorming commercial productions, to building a brand voice unique to your brand, Navadise Media is here to ensure continuity along the way. Knowing that with us, your campaigns and brand will leave a lasting impression.

  • Navadise Media brainstorms unique ad and commercial video productions that speak to the brand and their target audience. High-quality video production is at the core of what we do. From story boarding to the final cut, we deliver commercials that captivate audiences and tell your story.

  • Through our in-house recording studio space at The Black Owl Studio, Navadise Media is able to record for a range of needs, specializing in finding a unique voice for your brand with crisp, clear sound and compelling messaging.

  • Social Media is fastly becoming a secondary website for most brands. Navadise Media specializes in carrying our commercial production messaging over to social utilizing quality content and a consistent brand voice.

  • Carry your commercial broadcasting across multiple mediums with Navadise Media’s full range of Digital Advertising services. Our web and digital teams work together to ensure streamlined tracking and ad placements that speak to your ideal customer, maximizing your reach and ROI.

  • Let users immerse themselves in your property like never before with an interactive, VR-style walkthrough. From stunning aerial views to detailed interiors, our platform creates an immersive digital experience. Perfect for commercial real estate, large office buildings, campus's, resorts and more.

  • The purchase of Ad space and strategic placement through a 3rd party vendor for anything from broadcast to direct mail and more.

High Reliability Organization Campaign

Client: North Country Healthcare
Deliverable: 30-Second Broadcast/OTT Commercial
Campaign Focus: Promoting NCH as a High Reliability Organization in the North Country

Campaign Overview

North Country Healthcare sought out Navadise Media’s production services to highlight their standing as an HRO, a High Reliability Organization. The goal was to showcase how every department at NCH is working to ensure that patients receive the care they deserve, and employees are valued for their insight and involvement.

Through a powerful visual narrative, and meaningful use of NCH staff across a range of Northern New Hampshire hospitals and affiliates, Navadise Media was able to tell their story and show how being an HRO is a key component to North Country Healthcare.

For Every Brave Step Campaign

Client: North Country Healthcare
Deliverable: 30-Second Broadcast/OTT Commercial
Campaign Focus: Encouraging Audience to Take the Next Steps in Receiving Care

Campaign Overview

Navadise Media partnered with North Country Healthcare to produce “For Every Brave Step,” a broadcast campaign inspiring individuals across Northern New Hampshire to take courageous steps toward their health. The campaign highlights small yet powerful moments of bravery, whether joining a dance class, taking a hike, or walking through a clinic door. Through authentic storytelling and cinematic visuals, Navadise captured the everyday courage behind seeking care. The message reinforces NCH’s role as a compassionate partner, here for every family, every journey, and every brave step.

Patient Experience

Client: North Country Healthcare
Deliverable: 2-Minute Web/Digital Campaign
Campaign Focus: Receiving Care & The Patient Experience

Campaign Overview

Navadise Media filmed a patient experience story featuring Courtney Vashaw, a dedicated community member and local leader from Whitefield, New Hampshire. Through her personal perspective, the video captures the human side of healthcare - trust, connection, and the importance of open conversations with providers. Courtney’s story embodies NCH’s mission to serve and empower its communities through compassionate, personalized care.

NCHHHA Gala Video

Client: North Country Healthcare & North Country Healthcare Home, Health & Hospice Association
Deliverable: 3-Minute Web/Digital Campaign
Campaign Focus: Share The Impact that NCHHA has on the community

Campaign Overview

Navadise Media partnered with North Country Home Health & Hospice Agency to create a powerful storytelling film for their annual gala. The video weaves together the stories of patients, families, and caregivers, capturing moments of compassion, dignity, and courage. Through these personal stories, the film highlights the profound impact NCHHA has on the lives of those it serves, showcasing the organization’s dedication to comfort, care, and the North Country community.

Graphic Design

Graphic Design at Navadise Media begins with the brand message, mission and voice. Our designers work to create something unique to each client, delivering designs that speak to the customers at first glance. Navadise Media began the design process with North Country Healthcare providing collateral and web designs that fit the NCH brand.
  • Billboard of NCH Lab Tech with text overlayed "A Healthier You Helps Everyone.."

    Billboard Design

  • Billboard design with two cars zooming by and Billboard for NCH in background featuring doctor and text: "A Healthier You Helps Everyone"...

    Billboard Design

  • Mockup of NCH Mailer with aerial photo of Hospital location in Northern New Hampshire

    Mailer Advertisements

  • Mockup of NCH Mailer with aerial photo of Hospital location in Northern New Hampshire

    Mailer Advertisements

  • Poster mockup of NCH Poster with text overlaid saying "A Healthier You Helps Everyone"

    Poster Design

New England Cancer Specialists

New England
Cancer Specialists

New England Cancer Specialists approached Navadise Media with a clear goal: elevate their production quality to reflect the advanced, patient-first care they deliver every day. As a leader in precision medicine and cutting-edge cancer treatment, NECS needed content that matched the innovation and compassion at the heart of their practice.

Since that first conversation, our partnership has grown into a creative collaboration rooted in authenticity, emotion, and purpose. Together, we’ve developed powerful campaigns that blend cinematic visuals with real patient stories - from broadcast spots on precision medicine to heartfelt narratives for Breast Cancer Awareness Month. Each project is designed to educate, inspire, and connect with audiences on a human level.

Explore our work with NECS below, and see how production quality and storytelling can truly reflect the caliber of care they provide.

  • We create tailored plans to help your brand achieve its goals. By analyzing your audience, competitors, and market trends, we build strategies that deliver measurable results.

  • Creative Development occurs with every aspect of our agency work. From brainstorming commercial productions, to building a brand voice unique to your brand, Navadise Media is here to ensure continuity along the way. Knowing that with us, your campaigns and brand will leave a lasting impression.

  • Navadise Media brainstorms unique ad and commercial video productions that speak to the brand and their target audience. High-quality video production is at the core of what we do. From story boarding to the final cut, we deliver commercials that captivate audiences and tell your story.

  • We capture professional, high-quality images that showcase your brand. From lifestyle shots to product photography, our visuals align seamlessly with your brand’s identity.

  • We design strategies that make your product launches unforgettable. By combining creative storytelling with targeted outreach, we build excitement and drive engagement.

Services 

Breast Cancer Awareness Campaign

Client: New England Cancer Specialists
Deliverable: 30-Second Broadcast/OTT Commercial
Campaign Focus: National Breast Cancer Awareness Month

Campaign Overview

To mark National Breast Cancer Awareness Month, Navadise Media partnered with NECS to create a campaign that was deeply human, community-driven, and purpose-led. The goal was to go beyond awareness, to tell a story that embodied hope, action, and the emotional strength behind early detection and personalized care.

Through a powerful visual narrative and meaningful use of NECS’s Hearts of Pine sponsorship, the campaign connected clinical care with community support. Reminding viewers that NECS is not just a medical provider, but a partner through every stage of the journey.

A woman sitting in a hospital room, smiling and looking out the window, with sunlight illuminating her face and surroundings.

A woman sitting in a hospital room, smiling and looking out the window, with sunlight illuminating her face and surroundings.

Woman walking through a modern, bright corridor with large windows and hanging potted plants, carrying a purse and smiling.

Woman walking through a modern, bright corridor with large windows and hanging potted plants, carrying a purse and smiling.

Two young men and an older woman standing together indoors, smiling for the photo. The women is in casual sporty attire, and the men are in athletic team jackets with Portland logos.

Two young men and an older woman standing together indoors, smiling for the photo. The women is in casual sporty attire, and the men are in athletic team jackets with Portland logos.

Two women in white sports jackets with red heart patterns are smiling and talking at a sports field, with a blurred green field and buildings in the background.

Two women in white sports jackets with red heart patterns are smiling and talking at a sports field, with a blurred green field and buildings in the background.

A healthcare worker smiling at a patient lying on a medical scanner bed in a modern MRI machine.

A healthcare worker smiling at a patient lying on a medical scanner bed in a modern MRI machine.

An elderly woman with a patterned headscarf and a cream-colored lace top is happily ringing a small bell on a wooden wall with green plant decor in a warmly-lit indoor space.

An elderly woman with a patterned headscarf and a cream-colored lace top is happily ringing a small bell on a wooden wall with green plant decor in a warmly-lit indoor space.

Precision Medicine Campaign

Client: New England Cancer Specialists
Deliverables: 30-Second Commercial, 2-Minute Educational Film, Branded Photography
Objective: Drive awareness and deepen understanding of NECS’s innovative Precision Medicine approach to cancer care.

Campaign Overview

Navadise Media partnered with New England Cancer Specialists to lead a creative campaign aimed at educating the public on the transformative power of Precision Medicine. Our goal was to position NECS as a cutting-edge cancer care provider and an institution, where science and empathy go hand in hand. We produced two cornerstone assets as well as commercial photography for the campaign.

30-Second Broadcast/Streaming Commercial – “The Path Ahead”

This short-form spot was built to deliver emotional and visual impact in under 30 seconds. Through cinematic patient vignettes, we followed the arc of diagnosis, struggle, and renewed strength - enabled by NECS’s advanced Precision Medicine program.

  • Crafted for streaming and broadcast platforms

  • Narration highlights the science; visuals tell the emotional story

  • Intended as a high-impact awareness driver

2-Minute Educational Film – “Understanding Precision Medicine”

This companion piece served as a deeper, educational layer to the campaign. It introduced audiences to the principles and promise of Precision Medicine in a clear, relatable format.

  • Physician interviews explained genomic sequencing and targeted therapies

  • Real patient stories humanized the science

  • Motion graphics helped demystify complex concepts

  • Designed for use on web, in clinics, and social distribution

A scientist in a white lab coat and blue gloves working with laboratory equipment in a lab.
A woman in a headscarf smiling, carrying a purse, walking outside a hospital entrance with two women, one holding colorful balloons and a bouquet of flowers.
A smiling male doctor sitting in a modern medical office with large windows and green trees outside. He is wearing glasses, a white coat, and has a stethoscope around his neck.
Two women sitting across from each other at a table in an office, looking at each other. The woman on the left has gray hair and wears a black blazer. The woman on the right has black hair and wears a light blue cardigan.
Doctor using stethoscope on woman patient in a medical office.
An elderly couple having dinner at a table, with the woman comforting the man who looks emotional. There are plates of food and drinks on the table.
A woman sitting inside a car during a rainstorm at night, smiling.

Partners Bank

Partners Bank

The Bank That Listens

Partners Bank relationship with Navadise Media began in 2019, with their rebranding from SIS (Sanford Institute of Savings). Starting with commercial video production, and quickly adapting to full-scale agency services. Navadise Media has built a great connection with the Partners Bank brand, assisting in everything from commercial video production to brand messaging, graphic design, and website management.

Services 

  • We create tailored plans to help your brand achieve its goals. By analyzing your audience, competitors, and market trends, we build strategies that deliver measurable results.

  • Your brand is your identity, and we help you define it. From logo design to messaging, we create cohesive visuals and narratives that resonate with your audience on everything from print and digital campaigns, to social media content and commercial production.

  • Creative Development occurs with every aspect of our agency work. From brainstorming commercial productions, to building a brand voice unique to your brand, Navadise Media is here to ensure continuity along the way. Knowing that with us, your campaigns and brand will leave a lasting impression.

  • Navadise Media brainstorms unique ad and commercial video productions that speak to the brand and their target audience. High-quality video production is at the core of what we do. From story boarding to the final cut, we deliver commercials that captivate audiences and tell your story.

  • Through our in-house recording studio space at The Black Owl Studio, Navadise Media is able to record for a range of needs, specializing in finding a unique voice for your brand with crisp, clear sound and compelling messaging.

  • Social Media is fastly becoming a secondary website for most brands. Navadise Media specializes in carrying our commercial production messaging over to social utilizing quality content and a consistent brand voice.

  • Carry your commercial broadcasting across multiple mediums with Navadise Media’s full range of Digital Advertising services. Our web and digital teams work together to ensure streamlined tracking and ad placements that speak to your ideal customer, maximizing your reach and ROI.

Stats that count

23%+ Accounts

Since Navadise Started in 2019

25%+ Online Users

189%+ web traffic

Commercial Video Production

Business Profiles

VIEW BUSINESS PROFILES

Website Development

When it came to their new website, Partners Bank knew they wanted to create something unique to their brand to provide both a cohesive and compelling online experience to their customers. Navadise Media began by delving deep into the Partners Bank values, mission, and unique identity. Our talented team of graphic designers worked hand in hand with our web developers to craft a website that met Partners Bank vision and unique needs. Everything from fonts and colors, to layout and photo choices were meticulously crafted to ensure a blend of aesthetics and functionality. Through extensive collaboration, we conceptualized and delivered a brand strategy that extended from captivating website videos to engaging visual elements that carried from the website to social media and print. The result - A website that not only looks visually stunning but also performs seamlessly to enhance user engagement. The Navadise Media team ensured each page was easily discoverable and navigated by users, incorporating top SEO and digital practices to outshine the competition online. Our goal was not only to design a website but to craft an immersive digital experience that resonated with Partners Bank.

Screen grab of Partners Bank Website Home Page
Bank recruitment flyer with title "Your Banking Career Starts Here!" and a blue box titled "Our Mission Statement" describing Partners Bank's objectives. The flyer includes a logo with a lighthouse and the phrase "Best Places to Work in ME 2023," and a maroon button labeled "APPLY TODAY."
Two friends sitting by a fireplace, one playing guitar and the other listening, in a cozy living room with a sliding glass door to a deck.
A couple sitting at a kitchen table, looking at a laptop, with a cup and mug in front of them.

Digital Marketing specialist at Navadise Media ensure each website is easily navigated by both customers and search engines. Our team employs Search Engine Optimization best practices for both forward facing copywriting projects, along with backend META SEO descriptions. Below are a few copywriting exercises from Navadise Media, along with a glimpse at META tags and descriptors placed on the back end of the website that speak directly to search engines.

A digital dashboard displaying six recent posts related to community banking, cybersecurity, and charity events, with titles, descriptions, and read post buttons.

Search Engine Optimization

Screenshot of a cybersecurity newsletter titled 'Security' with articles on cyber attack prevention, do's and don'ts, securing your business, and detecting identity theft.
Screenshot of a blog post from Partners Bank titled 'Cyber Security | Prevent Cyberattacks' with a publication date of May 7, 2024, discussing tips to prevent cyber attacks, featuring SEO details.
A financial document titled 'Empowering Your Finances: Community Banking Solutions in Maine & New Hampshire,' dated May 20, 2024, discussing the role of community banks and tailored solutions for residents in Maine and New Hampshire, including sections on community involvement, personalized services, and Partners Bank as a trusted community partner.

Commercial Photography

Group of seven people standing in front of a building holding a large check for $10,000 for the Animal Welfare Society, with a dog on a leash in front of them. The building has large windows and a sign that reads 'Animal Welfare Society' at the top.
A smiling middle-aged man with a mustache in a blue suit, white shirt, and red tie with horseshoes, standing outdoors with a blurred forest background.
A woman sitting on a wooden bench with a small golden retriever puppy wearing a harness. The woman is wearing a gray hoodie with patches and has her arm around the puppy. In the background, there is a sign with a dog logo and the words 'JTFLO PUPS'.
Three people, two adults and a child, playing ice hockey on a frozen lake in a residential neighborhood with houses and leafless trees in the background.
A bearded man in a black t-shirt and jeans sitting on a wooden stool in front of large oak barrels in a wine cellar or brewery.
A young male basketball player standing on an empty gym court, holding a basketball in his right hand, with dramatic lighting creating a strong contrast in black and white.
A woman at a reception desk smiling and tossing white confetti in the air. Decorations include white and yellow flowers, lanterns, and a large floral arrangement overhead. The background features a wall with a large framed photo and lighting fixtures
A man with a beard and black cap operating a boat or ship, looking intently outside with a window showing water and trees.
A man wearing a baseball cap and gloves applies barbecue sauce to racks of ribs on a wire rack in a kitchen or BBQ area.

Graphic Design

Graphic Design at Navadise Media begins with the brand message, mission and voice. Our designers work to create something unique to each client, delivering designs that speak to the customers at first glance. Navadise Media began the design process with Partners Bank in their original rebrand from SIS Bank, providing collateral and web designs to fit the Partners Bank brand. When it came time to develop a new logo, Navadise Media was able to provide a complete brand guide to Partners Bank for branding that spoke to their locations from the Seacoast of New Hampshire, to the foothills of Southern Maine. Below are a few examples of what our team provided to Partners Bank.
  • Logo for Partners Bank featuring mountains, streams, and the slogan 'The Bank That Listens'.

    Logo Design

  • Blue book cover with white cursive text that says "The Bank That Listens."

    Power Point Slides

  • Table of contents from a report with a photo of three people sitting at a wooden table, one taking notes, on the left side of the page.

    2022 Annual Report

  • A flat, unfolded envelope with branding for Partners Bank, including their logo, motto, phone number, and website. The inside flap contains ATM safety instructions in red text.

    Card Sleeves

  • A man sitting on a park bench with a Siberian Husky dog wearing a red and black bandana. The man is looking at his phone and smiling. The background has trees and buildings, indicating an outdoor setting.

    Post Card

  • Partners Bank Career landing page screenshot

    Custom Landing Pages

  • Digital advertisement for Partners Bank featuring the bank's logo, contact information, and a smartphone displaying the bank's online and mobile services on a person's hand.

    Print Placements

  • A man in a navy suit, glasses, and a patterned tie speaking into a microphone at a conference, with a blue background displaying the text "Our Core Values: Honesty, Integrity & Trust" and a description of Partners Bank's commitment to honesty and trust.

    Custom Web Design & Coding

KPI’s, Metrics & More

We believe effective communications should be measured with the same intention they are created. Reporting isn't simply about tracking numbers, it's about understanding what resonates with audiences, identifying opportunities for improvement, and ensuring every communication supports the broader organizational goals.

Our process begins in the onboarding phase for each client, getting to know them, the main objectives for the brand, and what key data/metrics they’re looking for overall and for each individual campaign. By pairing meaningful data with strategic insights, we help transform performance into informed decisions and continuous improvement.

Click through the sections below to explore how we measure performance across video, social media, websites, and advertising.

  • We measure more than video views. Reporting for Video and Production focuses on how audiences engage with the content and how it supports broader communications goals and the perception of the overall content piece.

    Metrics we track include:

    • Total video views

    • View-through rate (VTR)

    • Average watch time

    • Audience retention

    • Engagement (likes, comments, shares, saves)

    • Click-throughs to the website or landing pages

    • Traffic generated from video campaigns

    • Completion rates (when available)

    • Campaign-specific conversion goals

    • Organic vs. paid performance

  • Our reporting combines platform analytics with strategic insights to understand what content resonates and where opportunities exist. Beyond the platforms, we benchmark content against competition, industry trends and local interests to provide a robust view of how our content is performing.

    Metrics we track include:

    • Reach & impressions

    • Engagement rate

    • Audience growth

    • Shares, comments & saves

    • Profile visits

    • Link clicks

    • Website traffic from social

    • Top-performing content

    • Community trends

    • Posting consistency

    • Platform-specific performance

    • Organic vs. paid results

    • Local Trends

    • Industry Trends

    • Comp set reviews

    Platforms include:

    • Meta Business Suite

    • LinkedIn Analytics

    • Instagram Insights

    • Facebook Insights

    • YouTube Studio (when applicable)

  • Website reporting helps measure how communications efforts translate into meaningful user behavior. We encourage all ad efforts (paid or unpaid) to direct traffic to a specific landing page, gathering important data from event print materials when possible.

    Metrics we track include:

    • Users & sessions

    • Page views

    • Engagement rate

    • Average engagement time

    • Traffic sources

    • Search performance

    • Landing page performance

    • Conversion events

    • Form submissions

    • Appointment or contact requests (where applicable)

    • Device performance

    • Geographic traffic

    • ADA accessibility improvements (where applicable)

    Platforms include:

    • Google Analytics 4

    • Google Tag Manager

    • Google Search Console

    • Platform analytics (wordpress analytics etc..)

  • Campaign reporting focuses on outcomes rather than impressions alone. We look for insights in the numbers and from the communities we’re targeting.

    Metrics we track include:

    • Reach & impressions

    • Click-through rate (CTR)

    • Cost per click (CPC)

    • Cost per thousand impressions (CPM)

    • Cost per conversion

    • Conversion rate

    • Landing page performance

    • Audience performance

    • A/B creative testing

    • Return on ad spend (ROAS), where applicable

    • Budget pacing & optimization recommendations

    Platforms include:

    • Meta Ads Manager

    • Google Ads

    • Location analytics platforms - example: Placer, Kalibrate etc.. (where applicable)

    • LinkedIn Campaign Manager

    • YouTube Ads

    • Campaign Manager (where applicable)