We measure more than video views. Reporting for Video and Production focuses on how audiences engage with the content and how it supports broader communications goals and the perception of the overall content piece.

Metrics we track include:

• Total video views

• View-through rate (VTR)

• Average watch time

• Audience retention

• Engagement (likes, comments, shares, saves)

• Click-throughs to the website or landing pages

• Traffic generated from video campaigns

• Completion rates (when available)

• Campaign-specific conversion goals

• Organic vs. paid performance

Our reporting combines platform analytics with strategic insights to understand what content resonates and where opportunities exist. Beyond the platforms, we benchmark content against competition, industry trends and local interests to provide a robust view of how our content is performing.

Metrics we track include:

• Reach & impressions

• Engagement rate

• Audience growth

• Shares, comments & saves

• Profile visits

• Link clicks

• Website traffic from social

• Top-performing content

• Community trends

• Posting consistency

• Platform-specific performance

• Organic vs. paid results

• Local Trends

• Industry Trends

• Comp set reviews

Platforms include:

• Meta Business Suite

• LinkedIn Analytics

• Instagram Insights

• Facebook Insights

• YouTube Studio (when applicable)

Website reporting helps measure how communications efforts translate into meaningful user behavior. We encourage all ad efforts (paid or unpaid) to direct traffic to a specific landing page, gathering important data from event print materials when possible.

Metrics we track include:

• Users & sessions

• Page views

• Engagement rate

• Average engagement time

• Traffic sources

• Search performance

• Landing page performance

• Conversion events

• Form submissions

• Appointment or contact requests (where applicable)

• Device performance

• Geographic traffic

• ADA accessibility improvements (where applicable)

Platforms include:

• Google Analytics 4

• Google Tag Manager

• Google Search Console

• Platform analytics (wordpress analytics etc..)

Campaign reporting focuses on outcomes rather than impressions alone. We look for insights in the numbers and from the communities we’re targeting.

Metrics we track include:

• Reach & impressions

• Click-through rate (CTR)

• Cost per click (CPC)

• Cost per thousand impressions (CPM)

• Cost per conversion

• Conversion rate

• Landing page performance

• Audience performance

• A/B creative testing

• Return on ad spend (ROAS), where applicable

• Budget pacing & optimization recommendations

Platforms include:

• Meta Ads Manager

• Google Ads

• Location analytics platforms - example: Placer, Kalibrate etc.. (where applicable)

• LinkedIn Campaign Manager

• YouTube Ads

• Campaign Manager (where applicable)