Navadise Media partnered with North Country Healthcare (NCH) to produce Brave, a grant-funded commercial created to inspire confidence in local care and empower patients to take the first step toward their own health.

Rooted in the message “Every brave step forward is one toward a healthier North Country,” the campaign honors the quiet courage found in everyday moments - from a patient scheduling their first appointment to a provider staying late to ensure someone is seen.

Shot across NCH’s hospitals and clinics, Brave combines cinematic visuals with an uplifting narrative voice, reflecting the strength and compassion that define healthcare in rural communities. The film celebrates not just medical excellence, but human resilience - the idea that bravery and healing go hand in hand.

The Brave campaign marked a defining moment for NCH’s brand: a unifying message of hope, strength, and local pride, reminding communities that sometimes, being brave simply means showing up.